TORIAL Media | content creators

We’re a conversion strategy studio for brands that need clearer messaging, stronger landing pages, and smarter marketing systems.

We combine editorial judgment, brand strategy, conversion copy, campaign creative, and AI-assisted execution to turn scattered marketing into measurable growth.

Get in touch

Our Services

Revenue page sprint

A focused landing page built around one audience, one offer, and one measurable action. We clarify the message, write the page, shape the CTA, and create the campaign hooks needed to drive qualified traffic.

Build the page

Launch campaign

A 30–60 day package for brands launching a new offer, campaign, or website update. We develop the positioning, core messaging, landing page copy, campaign creative, and launch assets needed to go to market clearly.

Plan the launch

Growth OS

A lightweight marketing operating system for teams with inconsistent output and disconnected assets. We organize your messaging, content, AI workflows, and reporting into a system built for cleaner execution.

Build the system

WHO WE ARE

OUR TEAM

MIKE SIMONE

TORIAL co-founder & creator of humanfitproject

After starting a career at The New York Times in advertising sales, Mike transitioned into editorial and headed up Men’s Fitness magazine’s digital content. He was also the director of editorial and social media for NEOU, a video-on-demand wellness platform, and has led training content for SPARTAN.

CAITLIN CARLSON

TORIAL co-founder

After getting her Masters degree in journalism at The University of Westminster in London, Caitlin started her career as an editorial assistant at Women’s Health. She moved on to be fitness editor there and has worked in-house for Shape, Men’s Fitness, and Equinox.

ERIN WARWOOD

TORIAL managing editor

After several years of working in corporate finance, Erin decided to pursue her passion for magazines and obtained her Master of Science in Journalism from Northwestern Medill. She is now a freelance writer and TORIAL's managing editor, and she continues to chase fitness goals in her free time.

BRANDS WE'VE WORKED WITH

View our work

OUR WORK

TESTIMONIALS

"Caitlin and Mike are veterans in the fitness and content space with complementary skill sets. They know the trends and how to put the storytelling power behind them."

—Liz Miersch, VP Content and Partnerships, Equinox