We create elevated editorial and marketing content.
As storytelling has evolved, so have we.
We spent over a decade as editors for major magazines. Then, we went in-house to create marketing content for global companies.
Now, let us leverage our experience and know-how to grow your brand.
OUR STRENGTHS & SERVICES
Curated influencer projects
articles/blogs and digital magazines
Research and investigative reporting
Newsletters and emails
Expert advisory boards
Website, landing page, and other copy
Organic social media content
Meet & Greet
We take 10-15 minutes to get to know you, your team, and your story.
Based on what we discussed during our meet & greet, we’ll provide ideas on how we can work together.
Once we understand your needs, we’ll build an in-depth proposal.
Now that we’ve built the plan, it’s time to get the work done.
TORIAL co-founder & creator of humanfitproject
After starting a career at The New York Times in advertising sales, Mike transitioned into editorial and headed up Men’s Fitness magazine’s digital content. He was also the director of editorial and social media for NEOU, a video-on-demand wellness platform, and has led training content for SPARTAN.
After getting her Masters degree in journalism at The University of Westminster in London, Caitlin started her career as an editorial assistant at Women’s Health. She moved on to be fitness editor there and has worked in-house for Shape, Men’s Fitness, and Equinox.
TORIAL managing editor
After several years of working in corporate finance, Erin decided to pursue her passion for magazines and obtained her Master of Science in Journalism from Northwestern Medill. She is now a freelance writer and TORIAL's managing editor, and she continues to chase fitness goals in her free time.
"Caitlin and Mike are veterans in the fitness and content space with complementary skill sets. They know the trends and how to put the storytelling power behind them."
—Liz Miersch, VP Content and Partnerships, Equinox