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We create elevated editorial content for fitness and wellness companies. 

 

As magazine industry veterans, we’re trained to dream up compelling ideas and package them into substantive articles, videos, newsletters, social media posts, and more.

 

Our content gets people talking, and sharing, and coming back for more. It’s been proven to drive engagement and revenue.

 

WHO WE ARE

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MIKE SIMONE

After starting a career at The New York Times in advertising sales, Mike transitioned into editorial and headed up Men’s Fitness magazine’s digital content for five years. He was also the director of editorial and social media for NEOU, a video-on-demand wellness platform before leading training content for SPARTAN.  

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CAITLIN CARLSON

After completing her Masters degree in journalism at The University of Westminster in London, Caitlin started her career at Women’s Health. Since then she's held in-house positions at Shape, Men’s Fitness, and Equinox. She's run the World Marathon Majors and hopes to someday join the Seven Continents Club.

 

TESTIMONIALS

"Caitlin and Mike are veterans in the fitness and content space with complementary skill sets. They know the trends and how to put the storytelling power behind them."

—Liz Miersch, VP Content and Partnerships, Equinox

BRANDS WE'VE WORKED WITH

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