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We create elevated editorial and marketing content.

 

As storytelling has evolved, so have we.

 

We spent over a decade as editors for major magazines. Then, we went in-house to create marketing content for global companies. 

 

Now, let us leverage our experience and know-how to grow your brand.

OUR STRENGTHS & SERVICES

Editorial calendars

Curated influencer projects

SEO
articles/blogs and digital magazines

Research and investigative reporting

Newsletters 
and emails

App
content

Brand campaigns

Expert advisory boards

Website, landing page, and other copy

Organic social media content 

Our sevices
Our Services

OUR PROCESS

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1

Meet & Greet

We take 10-15 minutes to get to know you, your team, and your story.

2

Idea Share

Based on what we discussed during our meet & greet, we’ll provide ideas on how we can work together.

3

Proposal

Once we understand your needs, we’ll build an in-depth proposal.

4

Execute

Now that we’ve built the plan, it’s time to get the work done.

WHO WE ARE

OUR TEAM

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MIKE SIMONE

TORIAL co-founder & creator of humanfitproject

After starting a career at The New York Times in advertising sales, Mike transitioned into editorial and headed up Men’s Fitness magazine’s digital content. He was also the director of editorial and social media for NEOU, a video-on-demand wellness platform, and has led training content for SPARTAN.  

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CAITLIN CARLSON

TORIAL co-founder

After getting her Masters degree in journalism at The University of Westminster in London, Caitlin started her career as an editorial assistant at Women’s Health. She moved on to be fitness editor there and has worked in-house for Shape, Men’s Fitness, and Equinox.

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ERIN WARWOOD

TORIAL managing editor

After several years of working in corporate finance, Erin decided to pursue her passion for magazines and obtained her Master of Science in Journalism from Northwestern Medill. She is now a freelance writer and TORIAL's managing editor, and she continues to chase fitness goals in her free time.   

BRANDS WE'VE WORKED WITH

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OUR WORK
TESTIMONIALS

TESTIMONIALS

"Caitlin and Mike are veterans in the fitness and content space with complementary skill sets. They know the trends and how to put the storytelling power behind them."

—Liz Miersch, VP Content and Partnerships, Equinox

FOURWORDS

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