We create elevated editorial and marketing content.
As storytelling has evolved, so have we.
We spent over a decade as editors for major magazines. Then, we went in-house to create marketing content for global companies.
Now, let us leverage our experience and know-how to grow your brand.
OUR STRENGTHS & SERVICES
Editorial calendars
Curated influencer projects
SEO
articles/blogs and digital magazines
Research and investigative reporting
Newsletters 
and emails
App
content
Brand campaigns
Expert advisory boards
Website, landing page, and other copy
Organic social media content
OUR PROCESS
1
Meet & Greet
We take 10-15 minutes to get to know you, your team, and your story.
2
Idea Share
Based on what we discussed during our meet & greet, we’ll provide ideas on how we can work together.
3
Proposal
Once we understand your needs, we’ll build an in-depth proposal.
4
Execute
Now that we’ve built the plan, it’s time to get the work done.
OUR TEAM
MIKE SIMONE
TORIAL co-founder & creator of humanfitproject
After starting a career at The New York Times in advertising sales, Mike transitioned into editorial and headed up Men’s Fitness magazine’s digital content. He was also the director of editorial and social media for NEOU, a video-on-demand wellness platform, and has led training content for SPARTAN.
CAITLIN CARLSON
TORIAL co-founder
After getting her Masters degree in journalism at The University of Westminster in London, Caitlin started her career as an editorial assistant at Women’s Health. She moved on to be fitness editor there and has worked in-house for Shape, Men’s Fitness, and Equinox.
ERIN WARWOOD
TORIAL managing editor
After several years of working in corporate finance, Erin decided to pursue her passion for magazines and obtained her Master of Science in Journalism from Northwestern Medill. She is now a freelance writer and TORIAL's managing editor, and she continues to chase fitness goals in her free time.
TESTIMONIALS
FOURWORDS
