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TORIAL Media Content Creators

We create elevated editorial content.

After spending more than a decade as editors for major magazines, we have the experience and know-how to tell great stories.

 

Let us help tell yours.

WHO WE ARE

OUR TEAM

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MIKE SIMONE

TORIAL co-founder & creator of humanfitproject

After starting a career at The New York Times in advertising sales, Mike transitioned into editorial and headed up Men’s Fitness magazine’s digital content. He was also the director of editorial and social media for NEOU, a video-on-demand wellness platform, and has led training content for SPARTAN.  

Caitlin Carlson
CAITLIN CARLSON

TORIAL co-founder

After getting her Masters degree in journalism at The University of Westminster in London, Caitlin started her career as an editorial assistant at Women’s Health. She moved on to be fitness editor there and has worked in-house for Shape, Men’s Fitness, and Equinox.

Erin Warwood
ERIN WARWOOD

TORIAL managing editor

After several years of working in corporate finance, Erin decided to pursue her passion for magazines and obtained her Master of Science in Journalism from Northwestern Medill. She is now a freelance writer and TORIAL's managing editor, and she continues to chase fitness goals in her free time.   

BRANDS WE'VE WORKED WITH

Brands TORIAL Worked With
OUR WORK
TESTIMONIALS

TESTIMONIALS

"Caitlin and Mike are veterans in the fitness and content space with complementary skill sets. They know the trends and how to put the storytelling power behind them."

—Liz Miersch, VP Content and Partnerships, Equinox

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